Smoketown Consulting is obsessed with maximizing the potential of brands and social enterprises. Together, we partner to change the world.


We specialize in three verticals. 


Natural & specialty products

From food to personal care to cleaning


cannabis, focused on health & wellness

Leveraging CBD, CBN & other compounds


Tech, iot & saas

Consumer-grounded technology sectors

Our Approach To The Work


Ways To Engage Us


Strategic Projects

  • Clearly defined scope
  • Linked to strategic objectives
  • Price driven by complexity, methods & deliverables
  • Examples:
    • Brand re-positioning & identity refresh
    • New product development
    • Competitive analysis

Design Projects 

  • Clear design objectives
  • Discreet design request
  • Price driven by rounds, complexity & deliverables 
  • Examples:
    • Logo & visual identity design
    • Packaging design
    • Concept rendering 

Fractional Executive

  • Embedded Chief Marketing Officer, Head of Marketing, or Chief Growth Officer
  • Less structured deliverables
  • Dedicated number of days/week

About Us


Ryan Pintado-Vertner, Founder

A fifth generation innovator with a knack for uncovering extraordinary ideas and maximizing their potential. His 20-year track record spans the CPG and social impact sectors. Full list of results here.


Our Partners

Synergia Multicultural Research & Strategy is a full service consumer research firm, integrating qual and quant methods with a strategic purpose.

Takenomata Art & Design is led by Tetsuya Takenomata. He believes that stories are the key to successful visual communication. Born in Japan, his unique sensibility has shaped both iconic and emergent brands, including Coca Cola, Applegate Farms, and Clorox. 

 Photo Credit: Bob Jones

Photo Credit: Bob Jones

Our Inspiration: Smoketown

We chose the name Smoketown, because it represents extraordinary potential hiding in plain sight.

Founded by freed slaves after the Civil War, Smoketown is Louisville's oldest African-American neighborhood. It also happens to be where founder Ryan Pintado-Vertner's grandfather grew up. James Driver "J.D." Bush epitomized the human potential that flourishes around the country despite the stultifying effects of racism and poverty. He was an innovator and an entrepreneur, selling everything from newspapers to burlap sacks to make a life for himself, his mother and siblings, and eventually his wife (and Ryan's grandmother). 

Now, today, sprung from that improbable well of potential, is a consulting practice, founded by his grandson, and carrying the legacy forward.