Smoketown, LLC
Building disruptive brands that can change the world
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Our Inspiration

Smoketown is a brand strategy and design consultancy that helps brands and social enterprises realize their full potential to change the world.

We’re expert in consumer research and insights, design thinking, brand strategy, and innovation strategy and new product development.

Our team has deep experience: over 40 combines years of brand building.

Our Inspiration

 
J.D. and Willie Bush, our founder’s grandparents, not long after leaving Smoketown, Louisville.

We chose the name Smoketown, because it represents extraordinary potential hiding in plain sight.

Founded by freed slaves after the Civil War, Smoketown is Louisville's oldest African-American neighborhood. It also happens to be where our founder’s grandfather was raised and started his marriage. James Driver "J.D." Bush epitomized the human potential that flourishes around the country despite the stultifying effects of racism and poverty. He was an innovator and an entrepreneur, selling everything from newspapers to burlap sacks to make a life for himself, his mother and siblings, and eventually his wife (and our founder’s grandmother). 

Now, today, sprung from that improbable well of potential, is a consulting practice, founded by his grandson, and carrying the legacy forward.

Brick foundries in the Smoketown neighborhood of Louisville in the 1930s

Brick foundries in the Smoketown neighborhood of Louisville in the 1930s

African-American boys learning carpentry at a Smoketown schoolhouse in 1932

African-American boys learning carpentry at a Smoketown schoolhouse in 1932