We chose the name Smoketown, because it represents extraordinary potential hiding in plain sight.
Founded by freed slaves after the Civil War, Smoketown is Louisville's oldest African-American neighborhood. It also happens to be where our founder’s grandfather was raised and started his marriage. James Driver "J.D." Bush epitomized the human potential that flourishes around the country despite the stultifying effects of racism and poverty. He was an innovator and an entrepreneur, selling everything from newspapers to burlap sacks to make a life for himself, his mother and siblings, and eventually his wife (and our founder’s grandmother).
Now, today, sprung from that improbable well of potential, is a consulting practice, founded by his grandson, and carrying the legacy forward.