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Building disruptive brands that can change the world
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Our Podcast

John Foraker: Purpose-Driven Disruption, Part 2

How do you create a new category? In our second conversation with John Foraker, he explains how Once Upon A Farm is creating the fresh baby food category. Just 18 months into the journey, the brand has already tripled velocities and expanded distribution by 30X. What's the blueprint? Learn how this start-up built its sell-in story for retailers, uncovered critical consumer insights, and figured out how to explain its benefits to consumers. 

John is Co-Founder & CEO at Once Upon A Farm. Prior to that, he was the longtime leader of Annie’s, Inc., a leading natural & organic food brand in the U.S., from 1999 to 2017. As CEO of Annie’s, he took the company public in 2012 under the symbol BNNY before General Mills acquired the business in 2014 for $820 million.

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John Foraker: Purpose-Driven Disruption, Part 1

When John Foraker and actress Jennifer Garner joined Once Upon A Farm, a fresh baby food start-up, guess what they did first? They created its mission and values. In this episode, the first of two with John, he explains why creating a clear mission has been pivotal for every company he's led, including lessons that you can apply to your own brand. For both Annie's, Inc., and Once Upon A Farm, their missions not only solidified company culture, but jumpstarted disruptive growth.

John is Co-Founder & CEO at Once Upon A Farm. Prior to that, he was the longtime leader of Annie’s, Inc., a leading natural & organic food brand in the U.S., from 1999 to 2017. As CEO of Annie’s, he took the company public in 2012 under the symbol BNNY before General Mills acquired the business in 2014 for $820 million.

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Zak Normandin: Dirty Lemon, the Rule Breaker

When Zak Normandin founded Dirty Lemon, a beverage brand with celebrity fans, he and his team broke every rule. High price, no retail distribution, experimental ingredients. Dirty Lemon even bought a technology company best known for weather forecasts. But it's working...extremely well. Coca Cola led the most recent $15 million fundraising round for Dirty Lemon's parent company, Iris Nova.

In this episode, Zak, CEO of Iris Nova, explains how Dirty Lemon won and why there's "no playbook" to building successful brands in CPG.

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Sheryl O'Loughlin: REBBL with a Cause

Sheryl O'Loughlin is the CEO of REBBL, a functional beverage brand that was created, literally from day one, to defeat human trafficking. But, before REBBL, she had walked away from leading CPG companies forever. Learn how Sheryl is building the most impressive Benefit Corp in the CPG industry -- but doing it very differently than Clif Bar and Plum Organics, both of which she previously led as CEO.

Sheryl is also an author. In 2017, she introduced her book, Killing It: An Entrepreneur's
Guide to Keeping Your Head Without Losing Your Heart.

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