Smoketown, LLC
Building disruptive brands that can change the world

Webinars



Winning with Purpose

Winning with Purpose

799.00

An intensive, 2-week live webinar that elevates your brand’s purpose from a commitment on paper to a source of impact & competitive advantage. (Details below.)

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An intensive, 2-week live webinar that elevates your brand’s purpose from a commitment on paper to a source of impact & competitive advantage.

When?

Session 1 (Instruction & Homework): July 8, 2019, 1:00 PM - 3:00 PM CST

Session 2 (Personalized Support): July 12, 2019, 1:00 PM - 3:00 PM CST

Session 3 (Instruction & Homework): July 15, 2019, 1:00 PM - 3:00 PM CST

Session 4 (Personalized Support): July 19, 2019, 1:00 PM - 3:00 PM CST

Why?

Smoketown has identified 10 critical success factors that help brands reach their full potential. One of them is giving your brand a larger purpose — what we call the “Big Fight”. But how do you pick the right purpose for your brand…one that helps it win with consumers and expand its social or environmental impact? This webinar teaches you how to do it.

To teach the webinar, Ryan Pintado-Vertner blends 13 years of brand management experience in CPG with nearly a decade of experience in the social impact sector. Through Smoketown, he has helped build purpose into brands as large as $100MM in revenue and as small as $100K.

Who’s It For?

  • Founders, CEOs & leaders of early stage brands that are committed to having social or environmental impact, being a social enterprise, or being a Benefit Corporation

  • Must be willing to invest 2-3 hours per week, in addition to the sessions, to think hard about the brand

How Does It Work?

  • Four 2-hour sessions during a two week period with homework each week. Includes “office hours” with the opportunity for customized instruction for each participant.

  • Conducted live via Zoom video conferencing; starts promptly with or without you

  • Deliverable: A completed framework for your brand’s “Big Fight” that can also be reapplied as your brand evolves

  • Guarantee that you will feel more confident about your brand’s purpose