BACKGROUND

One year after its launch, Prism Reports realized it had a problem. The organization’s actual engaged audience was not aligned with its envisioned audience. The team needed a pivot to promote and tell Prism’s story in a way that could more authentically engage the communities for whom they primarily existed.

APPROACH

• Mission Partners and Smoketown facilitated a full-day leadership team retreat and Design Thinking day that engaged the team in seeing their work and impact in new ways

• Uncovered and explored an early partnership with a news distributor that was driving a misaligned audience

• Found a lack of shared understanding of Prism’s goals and opportunities to strengthen internal communications, which could, in turn, strengthen its public voice

DELIVERABLES

• New brand positioning and brand house that integrated the organization’s source of differentiation and learnings from the leadership retreat

• Year-long communications strategy with a refresh of all Prism messaging and defined Target Audiences

RESULTS

• Engaged subscribers dramatically increased

• Unique visitors to the site doubled

• Prism met its year-end fundraising goals